Plus d'articles Investissements Publicitaires

Nielsen et Espace PUB (l`association professionnelle jouant le rôle de fédération des régies médias de droit luxembourgeois) présentent le Luxembourg Ad Report 2015, un aperçu des investissements publicitaires au Grand-Duché…

The total global advertising revenues will rise at a CAGR of 4.7% to 2019. Like consumer revenues, advertising will see digital growth and non-digital resilience: while global digital advertising revenue…

When Super Bowl XLIX kicks off on February 1, the NFL championship won`t be the only title that`s on the line. With more than a hundred million viewers glued to…

In a nutshell: •  Globally, media owner advertising revenues are forecast to grow by +4.8% in 2015 to $536 billion.   •  The stronger economic environment expected for next year…

Le document ci-joint donne un aperçu des investissements publicitaires en 2014 Q3 – 2013 Q3 et 2014 Q1-Q3 – 2013 Q1-Q3, au niveau national.

Le document ci-joint donne un aperçu des investissements publicitaires en 2014 Q2 – 2013 Q2 et 2014 S1 – 2013 S1, au niveau national.

  The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they…

Carat, the leading global media network, today publishes its first forecast for worldwide advertising expenditure in 2015, combined with its latest forecasts for 2014 and actual figures for 2013.  …

Publication de la première version (une seconde, fin février, pourrait apporter de petites nuances) des données MediaXim sur la valeur de l`investissement média en Belgique. Le tableau peut paraître rassurant…

  This chart shows TV ad rates and total ad spend during Super Bowl in the United States from 2003 to 2012.