Campaigns measuring viewability or specifically viewable ad impressions are today proving to deliver on the drive towards quality for brand advertisers as they seek guarantees for their marketing investments. Viewability…
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Plus d'articles Iab Europe 2
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…
The real-time digital economy is here, turning many industries upside down and leaving marketers across Europe wrestling with empowered customers and digitally fuelled competition. Marketers face an explosion of data…
Mobile display surpasses 10% share of total display for the first time Online video breaks 1bn barrier Paris 20 May 2014 At the 8th edition of its…
AdEx Benchmark Survey
IAB Europe
Kimon Zorbas
mobile advertising
online advertising
video advertising
IAB Europe`s annual AdEx Benchmark survey the definitive guide to the state of the European online advertising market was released at IAB Europe`s Interact conference in Barcelona (May…
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