De database MediaSpecs geeft alle reclamemogelijkheden in België en Luxemburg weer. Manager Bart Kuypers is op die manier een van de mediaprofessionals die over een echte helikopterblik beschikt. Hij deelt…
Meer artikelen Programmatic Buying
Het is 2020. De digitale evolutie is nog steeds volop bezig. Maar er is veel veranderd. Zowat iedereen heeft in zijn broekzak een computer zitten die alles en iedereen in…
This White Paper aims to help advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors to consider.
Once again, programmatic trading accelerated throughout Europe. Overall, programmatic ad spending increased 16% from 2Q14 to 3Q14, and year-over-year growth topped 200% from 3Q13 to 3Q14. September 2014 saw rapid…
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…
The real-time digital economy is here, turning many industries upside down and leaving marketers across Europe wrestling with empowered customers and digitally fuelled competition. Marketers face an explosion of data…
2013 was een jaar van extreme groei voor programmatic advertising. Volgens het RTB Trend Rapport Europe van Adform besteedden de Europese adverteerders in 2013 366% meer aan automatic/programmatic buying…
In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…