AMMA Awards: overzicht van de winnaars

De Annual of Master in Media Awards, samengevat als AMMA, hebben als doel het reclame- en mediavak te promoten door de beste resultaten te bekronen uit de media-expertise van het land met betrekking tot onderzoek, mediaplanning en strategie, vernieuwing in verhandeling van mediaruimte en creatief omspringen met media.

Hieronder vindt u het overzicht van de winaars van dit jaar.

Media Agency of the Year

WINNER: Initiative

Maxus

Space

Media Sales House of the Year

WINNER: Medialaan TV

Pebble Media

RMB

Development & Innovation

GOLD: Clear Channel (“Out Of Home Proximity”)

SILVER: Spotify

BRONZE: Futures (“The Empirical Booster”)

Best Media Strategy

GOLD: Space (“Mr. Bru, catch me if you can”)

SILVER: UM (“Coca-Cola Light search for the local hunk”)

BRONZE: MEC (“Bol.com, the shop for everybody”)

Best Use of Search Marketing

GOLD: Semetis (“Integration in the biggest rebranding, Proximus”)

SILVER: MEC (“Sinutab wins consumers interest”)

BRONZE: Initiative & Reprise Media (“Countdown ads, Nationale Loterij”) 

Best Creative Media Use

GOLD: Initiative (“Child marriages, Plan Belgium”)

SILVER: Space (“Samsung, tweet for heat”) 

BRONZE: UM (“Real time spot, Bwin”)

Best Use of Social & Earned

GOLD: Mindshare (“VO cannabis”)

SILVER: MEC (“I-social sampling by Hills Pet”)

BRONZE: Havas (“Citroën – social newsroom”)

Best Use of Interactive

GOLD: Mindshare (“De Lijn, het spel”)

SILVER: Havas (“Building audience through programmatic” – Touring Assistance)

BRONZE: UM (“Customize your own bottle” – Coca-Cola)

Best Media Research

GOLD: RMB (“Digitude”)

SILVER: Spotify (“Impact on the Belgian radio landscape”) 

BRONZE: De Persgroep Advertising (“Dailymetrie, daily reach of newsbrands”)

High Potential Talent Award

WINNERS: Sarah Bresseleers (Maxus) en Corentin Franzin (Havas)

Emilie Croon (Space) en Carlos Rangel (Mindshare)

Anouchka D`Hertefelt (Initiative) en Wouter Vandenameele (PHD)

Media Representative of the Year

WINNER: Nathalie Legouy (IPM Advertising)

Benjamin Sekkai (Microsoft)

Sander Loncke (Spotify)

Media Advertiser of the Year

WINNER: Kris Coumans (Mercedes-Benz)

Inge Vervliet (BMW)

Geert Van Aelst (Tiense Suiker)

Special Mention of the Jury: Spotify

Media Personality of the Year: Thierry Van Zeebroeck (VAR)