IAB Europe is delighted to announce this year`s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and…
ARCHIVE ▸ Wim Van Loock
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Dans une étude présentée à Londres le 20 mars dernier, Thinkbox démontre que la télévision a une influence significative sur l`efficacité des ventes et du marketing d`un produit, notamment grâce…
For the third time in a row, the reputation leader in Belgium is Colruyt with a RepTrak Pulse of 83.5, followed by Tiense Suikerraffinaderij (76.3) and Lotus Bakeries (76.1). The…
The New York Times paywall has been a remarkable success since its introduction in March 2011. The digital subscription model enabled the Times Company to stabilize faltering circulation revenue, as…
Comme chaque année, l`UMA (United Media Agencies) a actualisé l’étude de l’évolution des prix et coûts de la publicité sur 5 ans. Cette fois donc, de 2007 à 2012. …
According to a new forecast by eMarketer, Twitter`s ad revenue could more than double this year to reach $583 million. This surge in ad dollars is largely powered…
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet usage now accounts for 57%…
Sanoma Media is proud of their new baseline BECAUSE ADVERTISEMENT IS ABOUT ENGAGEMENT. It perfectly captures what Sanoma Media is about: We are confident that we possess exceptional advantages…
En général, le nombre de régies repris dans MediaSpecs a augmenté (+6,38%), le nombre de titres actifs également (+4,68%) par rapport à septembre 2012. Cette tendance s`est confirmée auprès…
In this document you can find the results of a pilot study from Visiolink in collaboration with Aarhus University. Under the banner Publishing in a digital future` they want…